What is Business Development?
According to Wikipedia; “Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.[1] It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships.[2] Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way”.
“The core responsibility of a business developer is growing a business. Depending on the industry, the day-to-day tasks, and strategies to achieve this goal will vary, but the overall mission remains the same.” (1)
I look at business development as the foundation to your business, not just sales and/or marketing.
My experience in Business Development has taken many forms:
Event Management – events are a great way to engage customers (past, present, future). I have developed and implement a variety of different events for the purpose of business development.
Marketing – I have done cold calling, direct mail, email marketing, networking events, website and landing pages, etc.
Operations Management – I have developed and implemented policies and procedures aimed at improving business processes and increasing productivity
Relationship Management –I have developed and maintained professional and customer relationships by nurturing the relationship, this may include newsletters, social media, one-on-one meetings
Sales – I have done direct sales of candles, makeup, crafts, health & beauty products.
Let me help you develop or strengthen the foundation of your business, contact me today for a FREE no obligation consultation.
Sources: (1) https://www.indeed.com/career-advice/career-development/business-development-skills